Abstract
This investigation is directed to the historical processes of conformation of mass dynamics.
Focusing on Buenos Aires in the decades of the passage from the 19th to the 20th century, the analysis is dedicated to some ambits for entertainment that create, in an unprecedented but increasingly everyday way, spaces and moments marked by the tension between uniformity and distinction, to be shared by the heterogeneous inhabitants of the city.
Pavilions, halls, zoological gardens, and amusement parks, are approached both as agents and emergents of modernizing and massifying processes, in which the opening of multiple cultural zones and the revolution of the consumer market converge with the configuration of a novel popular and massive cosmopolitanism.
Far from retreating into supposedly symbolic dimensions, the processes of massification of multitudes, culture and society are also manifested around the expansive urban metropolization and the tangible materiality of the venues and their attractions programs.