Autor/es
Descripción
ver mas
Colaborador
Becerra, Martín
Monje, Daniela
Materias
Temporal Coverage
2009-2018
Idioma
spa
Extent
367 p.
Derechos
info:eu-repo/semantics/openAccess
Atribución-NoComercial-SinDerivadas 2.0 Genérica (CC BY-NC-ND 2.0)
Formato
application/pdf
Identificador
Cobertura
1001169
Córdoba (province)
1001524
Santa Fe (province)
2009-2018
Abstract
This thesis studies public media production in the provinces of Cordoba and Santa Fe during the period 2009-2018, to comparatively analyze institutional processes and differentials contents in radio and television, in the context of technical and economic transitions in media system. The research used a multiple case study focused on radio and channels from Cordoba (UNC), Villa Maria (UNVM), Rio Cuarto (UNRC), del Litoral (UNL) y Rosario (UNR) -the only one without a television signal- ; and the provincial state channel 5RTV in Santa Fe.
The central hypothesis was that the stations studied proposed original modes of management, with distinguishable production strategies both of the local private supply and the forms known in the national state systems, facing a process of digital media conversion. The methodological strategy consisted in the elaboration of four dimensions (institutional, programming, economic, and technical dimension) with different categories and indicators.
The work was registered in Political Economy of Information field and reads local media as strategic cultural industries in concentrated and geographically centralized media systems. For this purpose there were collected background on communication policies, audiovisual diversity and communication rights, that dialogues with state media studies in Latin America. In the same direction, the definitions of service and public interest were discussed, as well as the notion of good practices from a restrictive understanding to study the conditions favored by audiovisual policies in Argentina, and national and local political scene.
The description of the political-normative scenarios was the key to understand the ways in which local governments in Cordoba and Santa Fe addressed the audiovisual industry. This approach included decisions related to the provincial media systems, public policies, audiovisual promotion, and official publicity distribution, from two different political forces (Union por Cordoba and Frente Progresista Civico y Social in Santa Fe). As advance can be marked the most comprehensive construction of politics in the second case, supported by the sanction of a public media law in 2013, with a focus on audiovisual activities understood as cultural industries to protect, different from Cordoba where the management lines were grouped in the understanding of the audiovisual as an economic industry to preserve local work. Even though in Santa Fe state media received specific recognition, in both cases they exposed difficulties for their insertion, with unequal conditions to operate in their respective media systems. The main contribution of the work rests on the possibility of analyzing poorly researched actors within the state sector from a subnational perspective. From there it was created an original entrance around the stations that specifies the capacities to generate local content, innovate in unexplored genres, and produce informative proposals attentive to their territories of reference which also served to establish synergies in multimedia structures. Financing was one of the critical variables in a media ecosystem that depends on state aid, especially for these media where this item represents the the main economic income, reason why media observed were conditioned in the provision of regular and extraordinary items. Secondly national and provincial official propaganda emerged as an unregulated and discretionary income that at times discriminated against broadcasters.
Finally the investigation tested a disparate focus on digital convergence as well as little established strategies for contents adaptation. Despite the existence of a common diagnosis on the fragmentation of audiovisual consumption and active audiences, they dont know how toturn this into proposals that breaks the linearity in the media offer. Convergence was assumed rather peripherally in a context of concentration and dependence, which added to the general uncertainty surrounding the sustainability of the media.
The central hypothesis was that the stations studied proposed original modes of management, with distinguishable production strategies both of the local private supply and the forms known in the national state systems, facing a process of digital media conversion. The methodological strategy consisted in the elaboration of four dimensions (institutional, programming, economic, and technical dimension) with different categories and indicators.
The work was registered in Political Economy of Information field and reads local media as strategic cultural industries in concentrated and geographically centralized media systems. For this purpose there were collected background on communication policies, audiovisual diversity and communication rights, that dialogues with state media studies in Latin America. In the same direction, the definitions of service and public interest were discussed, as well as the notion of good practices from a restrictive understanding to study the conditions favored by audiovisual policies in Argentina, and national and local political scene.
The description of the political-normative scenarios was the key to understand the ways in which local governments in Cordoba and Santa Fe addressed the audiovisual industry. This approach included decisions related to the provincial media systems, public policies, audiovisual promotion, and official publicity distribution, from two different political forces (Union por Cordoba and Frente Progresista Civico y Social in Santa Fe). As advance can be marked the most comprehensive construction of politics in the second case, supported by the sanction of a public media law in 2013, with a focus on audiovisual activities understood as cultural industries to protect, different from Cordoba where the management lines were grouped in the understanding of the audiovisual as an economic industry to preserve local work. Even though in Santa Fe state media received specific recognition, in both cases they exposed difficulties for their insertion, with unequal conditions to operate in their respective media systems. The main contribution of the work rests on the possibility of analyzing poorly researched actors within the state sector from a subnational perspective. From there it was created an original entrance around the stations that specifies the capacities to generate local content, innovate in unexplored genres, and produce informative proposals attentive to their territories of reference which also served to establish synergies in multimedia structures. Financing was one of the critical variables in a media ecosystem that depends on state aid, especially for these media where this item represents the the main economic income, reason why media observed were conditioned in the provision of regular and extraordinary items. Secondly national and provincial official propaganda emerged as an unregulated and discretionary income that at times discriminated against broadcasters.
Finally the investigation tested a disparate focus on digital convergence as well as little established strategies for contents adaptation. Despite the existence of a common diagnosis on the fragmentation of audiovisual consumption and active audiences, they dont know how toturn this into proposals that breaks the linearity in the media offer. Convergence was assumed rather peripherally in a context of concentration and dependence, which added to the general uncertainty surrounding the sustainability of the media.
Título obtenido
Doctor de la Universidad de Buenos Aires en Ciencias Sociales
Institución otorgante
Universidad de Buenos Aires. Facultad de Ciencias Sociales