Autor/es
Descripción
ver mas
Colaborador
Lopresti, Mariana Lucía
Materias
Spatial Coverage
Idioma
spa
Extent
94 p.
Derechos
info:eu-repo/semantics/openAccess
Atribución-NoComercial-SinDerivadas 4.0 internacional (CC BY-NC-ND 4.0)
Formato
application/pdf
Identificador
Cobertura
ARG
Abstract
The establishment of Cartoon Network as an audiovisual channel in 1992 marked the beginning of a new era for cartoons and their consumption. Its remarkable debut was attributed to the acquisition of the entire animation studio library of Hanna-Barbera. As a result, CN became the pioneer cable television channel to air cartoons non-stop for 24 hours, a significant achievement for children's cultural consumption and the animation industry intended for children. Merely two years after its launch, the channel initiated its production of new cartoons, thereby becoming an essential platform for nurturing budding creatives Steven Universe, produced by Cartoon Network in 2010, belongs to a new generation of cartoons. It presents a fresh perspective on dissidence, gender roles, and relationships in general, thus becoming an icon for the LGBTIQ+ community. In recent years, there has been an increased recognition of social minority rights. For instance, the promulgation of the Equal Marriage Law in Argentina in 2010 and in the United States in 2013 has led to the establishment of a new worldview in society and the media. Consequently, there has been an emergence of new discourses on sexual diversity, transsexuality, and diverse family structures. It is widely acknowledged that from an early age, boys and girls are exposed to various stereotypes that influence their identity formation. Cartoons, for instance, are one of the first sources of entertainment and guidance that infants encounter and continue to be part of their lives before they enter formal education. This degree project aims to analyze the unique features that set Steven Universe apart from other cartoons on Cartoon Network. Moreover, it aims to establish that all boys and girls should have access to cultural consumption that represents them to foster a positive self-image and reduce the influence of stereotypes. This study was conducted in two phases. In Phase I, we analyzed the object of study as a medium for conveying ideology. In Phase II, we examined the gender stereotypes and representations presented in the cartoon to compare them with the traditional stereotypes found in animated programs aimed at children.
Título obtenido
Licenciada en Ciencias de la Comunicación
Institución otorgante
Universidad de Buenos Aires. Facultad de Ciencias Sociales
Identificador interno
5497